Organic or natural optimization refers to fine tuning your web site, optimizing keyword saturation and in a small way also meta tags in your pages so that the major search engine spiders will be able to easily spider and index your site in the natural or organic (non ppc) search results. Organic listings prevent click fraud losses and deliver the most possible number of quality visitors from search engines to your web site. Organic search engine optimization makes your web site more search engine spider friendly when done by professionals.
'SERP' is an abbreviation for Search Engine Results Page, ie the page that is displayed in your browser when you search for something on your search engine of choice. Free and paid-for results are displayed differently in most search engines.
The free results, which appear only through having a page relevant to the requested search, are sometimes called 'Organic SERPs'. Organic SERPs are found by the search engine by crawling the web looking for new sites and pages. They know almost all the sites that link to each page and know exactly what is on the page. Think of Organic SERPs as growing without any artificial enhancement - like paying for placement.
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